Célèste Fohl — Resume

Summary

Award-winning creative leader with 10+ years of agency experience crafting campaigns that captivate and convert. Equally comfortable concepting big ideas or refining voice and tone, with deep roots in storytelling and brand strategy. Known for mentoring talent, bridging creative and strategy, and bringing sharp thinking and heart to every brief.

Experience

Copy Director | Grey Midwest | 2023-present

  • Lead multidisciplinary teams across digital and print campaigns for consumer and B2B brands.

  • Contribute to Grey’s Creative Council, proactively ideating for prospective and existing clients network-wide.

  • Manage and mentor junior writers, guiding craft development and strategic thinking.

 Senior Copywriter | Grey Midwest | 2018-2023

  • Led P&G Garage, a cross-agency innovation lab rapidly developing and testing messaging for new product launches.

  • Partnered with strategists and creatives to build brand platforms, pitch-winning campaigns, and product storytelling.

  • Mentored junior talent and supervised creative interns.

 Copywriter | gyro Cincinnati (now Merkle B2B) | 2014-2018

  • Wrote across channels—digital, social, print, video—for global B2B clients in healthcare, manufacturing, and tech.

  • Developed executive thought leadership and long-form content including white papers and case studies.

  • Translated complex technical information into compelling, human-centered stories.

 Copywriter | Blue Crane Communications | 2010-2014

  • Created marketing and fundraising content for nonprofit clients, from direct mail to blogs to donor newsletters.

  • Balanced clarity and emotional resonance while communicating technical, mission-driven work.

  • Represented the communications firm at sector events and client engagements.

Education

Master of Fine Arts, Creative Writing (Nonfiction)

Lesley University — Cambridge, MA

Bachelor of Arts, Creative Writing (Poetry)

The University of Cincinnati — Cincinnati, OH

Awards & Recognition

Gold ADDY Award – American Advertising Federation

  • Interactive Campaign — P&G Always “End Period Poverty”

Silver ADDY Awards – American Advertising Federation

  • Social Media Campaign — P&G Always “End Period Poverty”

  • Social Media Single Execution — P&G Always “End Period Poverty”

  • Corporate Responsibility Online — P&G Always “End Period Poverty”

  • Consumer Website — FranksRedHot.com 

  • Interactive Digital Experience — Corn Refiners Association “GenerationWHY” 

Skills & Tools

Concepting | Brand Voice Development | Campaign Strategy | AI Tools for Creative | Team Leadership | Copywriting | Storytelling | Integrated Marketing | Client Presentation | Cross-Functional Collaboration | Creative Direction | Mentorship & Talent Development | Insight-Driven Ideation